A census is the procedure of systematically acquiring and recording information about the members of a given population. It is a regularly occurring and official count of a particular population. The annual Tejano Census allows us to measure the size of the Tejano market via demographics and statistics.
We use a method of organized information gathering about the Tejano market and its customers. Through experiments and research we gather and interpret data about individuals and organizations. Analytical and statistical methods of applied science are used to gain insight and to support decision making.
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making.